Rooftop Gardens
Year
2025
Project TypeWebsite Redesign
My RoleUX/UI Design, Framer CMS | SEO
Overview
🌿Website Redesigned to keep up with Appealing Lanscaping Services
As customers increasingly evaluate local services online, the client's outdated landscaping website failed to convert visitors. Confusing navigation, unclear service pages, and a poor mobile experience led to low inquiries and missed bookings.
Solution
Our solution was a focused redesign that clarified services, streamlined contact and booking flows, and optimized mobile performance. The new site raised lead conversion, boosted local search visibility, and strengthened customer trust.
Focus Areas
- Which landscaping services attract local customers most?
- How do users find and evaluate landscaping providers online?
- What stops visitors from requesting quotes or booking consultations?
- Which website features (portfolio, pricing cues, contact flow) drive conversions?
What Made It Work
These key decisions drove user adoption and business growth.
- Service-first content strategy
Reorganized the site around clear service pages with outcome-focused copy and explicit next steps.Service page conversions increased 2.5x
- Streamlined quote flow
Introduced a short, prominent request-a-quote flow that reduced friction and made contacting immediate.Lead inquiries grew 3x
- Local SEO & performance optimizations
Implemented local schema, improved page speed, and optimized imagesOrganic traffic up 45% and bounce rate down 20%